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About

The accountant who kept trying to put himself out of a job.

CPA, CMA. Former software developer. Managing partner of a firm I've spent two decades automating. Most of what I know came from doing it badly first.

I joined my dad’s accounting firm in 1999 and immediately tried to automate it.

I’d been writing software. The firm ran on paper, desktop installs and a filing cabinet that everyone was slightly afraid of. The gap between those two worlds seemed obviously closeable, and I was confident it would take about a year.

Everyone told me the profession didn’t work that way. They were right for about a decade.

What changed things wasn’t a piece of software. It was accepting that a firm is a set of habits before it’s a set of tools, and that no system survives contact with a team that didn’t ask for it.

Twenty-five years later CPA4IT is paperless, cloud-native and largely automated. I spend most of my time now on the other side of that problem — with firm owners trying to make the same move, and with entrepreneurs who need their finances to stop being a monthly emergency.

Andrew Wall in his studio — glasses, dark jacket, a podcast microphone and monitors behind him.
Credentials
  • Managing Partner, CPA4IT
  • Chartered Professional Accountant
  • Certified Management Accountant
  • Speaker, Intuit QuickBooks Get Connected
  • Published in CPA Magazine
  • Featured in XU Magazine
By the numbers
25Years where accounting meets code
1999Joined the family firm, started automating it
50Hubdoc Cloud Accountants, North America (2018)
7000Following the work on LinkedIn
Writing

Writing, when it’s worth writing.

Four pieces on the things owners and firm owners keep asking about.

I went to Xerocon as a traitor

Adapted from Andrew's LinkedIn post, August 2026

I've already been called one. Twice, actually, for two different reasons.

Partly for attending a Xero conference after more than a decade of drinking the QuickBooks green Kool-Aid. Partly for being a Canadian travelling to the United States at a time when a lot of Canadians are choosing not to.

Both deserve an honest answer.

What they cannot easily copy is trust.