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About

The accountant who kept trying to put himself out of a job.

CPA, CMA. Former software developer. Managing partner of a firm I've spent three decades automating. Most of what I know came from doing it badly first.

I joined my dad’s accounting firm in 1995 and immediately tried to automate it.

I’d been writing software. The firm ran on paper, desktop installs and a filing cabinet that everyone was slightly afraid of. The gap between those two worlds seemed obviously closeable, and I was confident it would take about a year.

Everyone told me the profession didn’t work that way. They were right for about a decade.

What changed things wasn’t a piece of software. It was accepting that a firm is a set of habits before it’s a set of tools, and that no system survives contact with a team that didn’t ask for it.

Thirty years later CPA4IT is paperless, cloud-native and largely automated. I spend most of my time now on the other side of that problem — with firm owners trying to make the same move, and with entrepreneurs who need their finances to stop being a monthly emergency.

Andrew Wall in his studio — glasses, dark jacket, a podcast microphone and monitors behind him.
Credentials
  • Managing Partner, CPA4IT
  • Chartered Professional Accountant
  • Certified Management Accountant
  • Speaker, Intuit QuickBooks Get Connected
  • Published in CPA Magazine
  • Featured in XU Magazine
By the numbers
30+Years where accounting meets code
1995Joined the family firm, started automating it
Top 50Hubdoc Cloud Accountants, North America (2018)
7,000+Following the work on LinkedIn
Writing

Writing, when it’s worth writing.

Four pieces on the things owners and firm owners keep asking about.

How we built Lake Effect in two weeks

Andrew's own account of the launch, drafted 18 September 2026 and published in full

But somewhere between the first idea and what Lake Effect has become, I realized I was trying too hard to build an event.

A place where accountants, bookkeepers, entrepreneurs, students, technology companies and people I respect could sit around a table and talk about what is really happening in their businesses.

We imagined structured conversations about AI, automation, workflows, barriers to adoption and practical experiments firms could run.

Building the AI Ready Firm.