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GPT EPD · one AI experiment a day

Inspired on Thursday.Unchanged by Monday.

That is the honest problem with AI talks, mine included. You leave with a full notebook and a feeling, and by Monday the feeling has gone and the inbox is exactly where you left it.

So: thirty days instead of one evening. Fifteen minutes a day. And at the end of it you are holding thirty things you made — not thirty prompts you saved.

Read a chain

Starts 1 October 2026

#GPTEPDWhatever happens, post it. It goes up with the rest of them.

An homage to VPD — a video every day. Same idea, different reps: instead of filming something, you run one experiment.

Marketing & Visibilityyou keep

  1. 01Teach GPT about your firmFirm brief
  2. 02Find your favourite clientsIdeal client profile
  3. 03Map their problemsClient problem map
  4. 04Borrow their languageClient language bank
  5. 05Challenge your assumptionsValidated client brief

… and twenty-five more days after these five, each one starting from the last.

01Tonight, if you wanted to

Day one is fifteen minutes and a conversation.

01

Marketing & Visibility ·Context setting

Teach GPT about your firm

Describe services, clients, location and approach; ask what context is missing.

You end the day withFirm brief

That is the whole of day one. You end it holding a written description of your own practice that is good enough the model stops guessing — which is the thing that makes every day after it work.

#GPTEPDDay one costs fifteen minutes. Telling someone how it went costs two, and it is the part that turns this from a reading list into a room.

02Then tomorrow starts from it

None of these days stand on their own. That is the entire trick.

  1. Day 01

    Teach GPT about your firm

    Describe services, clients, location and approach; ask what context is missing.

    Leaves you: Firm brief

  2. Day 02

    Find your favourite clients

    Describe five anonymized good-fit clients and ask for common traits.

    Leaves you: Ideal client profile

  3. Day 03

    Map their problems

    Use the profile to identify goals, worries and recurring questions.

    Leaves you: Client problem map

Day three does not say describe your clients. It says use the profile — because you built one on day two. Day nine writes a positioning statement against the brief you wrote on day five. Day twenty-two rebuilds your homepage using all prior assets. And on day twenty-nine you take the firm brief, the audience, the voice and the positioning and fold them into one set of instructions you can hand the model every morning.

A prompt library cannot do that. It just gets longer.

  • Day 22 · Fix the homepage

    “Rework the opening, proof and next step using all prior assets”

  • Day 29 · Build your copilot

    “Combine firm brief, audience, voice, positioning and review rules”

03Thirty days, in full

Nine chains. Every line of every one of them.

Nothing is held back and there is nothing to hand over to see it. Pick the chain where a small change would travel furthest in your firm, then read down it — the column alongside keeps count of what you would be holding by the time you got there.

40 days each
360 in all

Chain 01 of 09

Marketing & Visibility

Become known for what you know.

Holding00/30

Nothing yet — read down and watch it fill.

Context & audience

Days 01–05

  1. 01
    Teach GPT about your firm

    Describe services, clients, location and approach; ask what context is missing

    Context setting

    KeepAsset you keep: Firm brief

  2. 02
    Find your favourite clients

    Describe five anonymized good-fit clients and ask for common traits

    Example selection

    KeepAsset you keep: Ideal client profile

  3. 03
    Map their problems

    Use the profile to identify goals, worries and recurring questions

    Audience analysis

    KeepAsset you keep: Client problem map

  4. 04
    Borrow their language

    Role-play a client describing those problems without accounting jargon

    Role-play

    KeepAsset you keep: Client language bank

  5. 05
    Challenge your assumptions

    Ask GPT which claims in your client profile need real-world validation

    Assumption testing

    KeepAsset you keep: Validated client brief

Positioning

Days 06–10

  1. 06
    Audit your introduction

    Dictate how you explain your firm; ask what sounds vague

    Message critique

    KeepAsset you keep: Messaging audit

  2. 07
    Find your difference

    Compare your approach and experience with common alternatives

    Comparison

    KeepAsset you keep: Differentiator list

  3. 08
    Define poor fit

    Identify people your firm would struggle to serve well

    Constraint setting

    KeepAsset you keep: Not-for-us profile

  4. 09
    Write your positioning

    Iterate a one-sentence promise against your client brief

    Iteration

    KeepAsset you keep: Positioning statement

  5. 10
    Pass the plain-language test

    Explain your promise to a ten-year-old without losing meaning

    Simplification

    KeepAsset you keep: Plain-English description

Expertise & voice

Days 11–15

  1. 11
    Let GPT interview you

    Answer ten probing questions by voice on one area of expertise

    Conversational AI

    KeepAsset you keep: Expert interview

  2. 12
    Mine the interview

    Extract genuine lessons, stories and opinions from the transcript

    Extraction

    KeepAsset you keep: Expertise library

  3. 13
    Find your point of view

    Compare your own posts or notes and name recurring beliefs

    Pattern recognition

    KeepAsset you keep: Point-of-view list

  4. 14
    Argue against yourself

    Have GPT challenge three beliefs; revise what you still stand behind

    Counterargument

    KeepAsset you keep: Stronger points of view

  5. 15
    Choose content pillars

    Group client problems and expertise into three to five themes

    Classification

    KeepAsset you keep: Content pillars

Content

Days 16–20

  1. 16
    Build an idea bank

    Generate ideas from the pillars and discard anything generic

    Idea generation

    KeepAsset you keep: Curated idea bank

  2. 17
    Write the ugly first draft

    Draft one post yourself; use GPT only to improve clarity

    Editing

    KeepAsset you keep: Signature post

  3. 18
    Find a real story

    Have GPT interview you for an experience behind a lesson

    Story discovery

    KeepAsset you keep: Story post

  4. 19
    Turn one into four

    Adapt a strong post to email, video outline, carousel and FAQ

    Transformation

    KeepAsset you keep: Content package

  5. 20
    Teach your voice

    Compare genuine writing samples and define style rules

    Voice analysis

    KeepAsset you keep: Voice guide

Discoverability

Days 21–25

  1. 21
    Audit your website

    Role-play the ideal visitor and mark doubts and dead ends

    Perspective taking

    KeepAsset you keep: Website audit

  2. 22
    Fix the homepage

    Rework the opening, proof and next step using all prior assets

    Synthesis

    KeepAsset you keep: Homepage outline

  3. 23
    Collect real questions

    Map the questions clients ask before choosing a firm

    Question mapping

    KeepAsset you keep: Question library

  4. 24
    Build topic clusters

    Group questions into themes that show actual expertise

    Topic clustering

    KeepAsset you keep: Authority map

  5. 25
    Check AI discoverability

    Compare public evidence of expertise with the authority map

    Evidence audit

    KeepAsset you keep: Discovery improvement plan

A working system

Days 26–30

  1. 26
    Build a useful download

    Turn one recurring question into a checklist or scorecard

    Product thinking

    KeepAsset you keep: Lead magnet draft

  2. 27
    Map the journey

    Connect discovery, site, download, consultation and follow-up

    Journey mapping

    KeepAsset you keep: Client journey

  3. 28
    Plan a small campaign

    Set one goal and sequence content and calls to action

    Campaign planning

    KeepAsset you keep: 30-day campaign

  4. 29
    Build your copilot

    Combine firm brief, audience, voice, positioning and review rules

    Reusable instructions

    KeepAsset you keep: Marketing copilot instructions

  5. 30
    Audit the whole build

    Ask a skeptical GPT for the weakest link and one measurable test

    Strategic critique

    KeepAsset you keep: Next-month experiment plan

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Interview a client

    Use consented feedback to check your client-language assumptions

    Interview analysis

    KeepAsset you keep: Validated language notes

  2. 32
    Test three hooks

    Publish three ethical variations and compare meaningful response

    A/B testing

    KeepAsset you keep: Hook test log

  3. 33
    Audit search results

    Review actual results manually; ask GPT to group gaps

    Search analysis

    KeepAsset you keep: Search evidence map

  4. 34
    Build an FAQ page

    Turn vetted client questions into concise reviewed answers

    Answer drafting

    KeepAsset you keep: FAQ draft

  5. 35
    Make a video series

    Sequence five expert stories into short talking outlines

    Series planning

    KeepAsset you keep: Video series plan

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Design a webinar

    Turn a high-interest question into a useful 30-minute session

    Workshop design

    KeepAsset you keep: Webinar outline

  2. 37
    Build a referral page

    Explain who you help and how introductions work

    Referral framing

    KeepAsset you keep: Referral page draft

  3. 38
    Compare channels

    Use real aggregate data to compare effort and outcomes

    Channel analysis

    KeepAsset you keep: Channel scorecard

  4. 39
    Create a review loop

    Define who checks claims, confidentiality, tone and accuracy

    Quality control

    KeepAsset you keep: Editorial checklist

  5. 40
    Decide what to stop

    Rank activities by evidence, effort and strategic fit

    Prioritization

    KeepAsset you keep: Stop-start-continue list

Chain 02 of 09

Sales & Business Development

Make the next conversation count.

Holding00/30

Nothing yet — read down and watch it fill.

Fit & qualification

Days 01–05

  1. 01
    Teach GPT your sales process

    Describe services, price approach and inquiry-to-client steps

    Context setting

    KeepAsset you keep: Sales brief

  2. 02
    Find your best prospects

    Describe anonymized clients you would love to clone

    Pattern recognition

    KeepAsset you keep: Ideal prospect profile

  3. 03
    Find poor-fit patterns

    Review anonymized difficult engagements for early signals

    Contrast analysis

    KeepAsset you keep: Poor-fit profile

  4. 04
    Build a qualification scorecard

    Turn fit and poor-fit traits into objective criteria

    Criteria design

    KeepAsset you keep: Lead scorecard

  5. 05
    Test the scorecard

    Score five fictional prospects; revise ambiguous criteria

    Simulation

    KeepAsset you keep: Validated scorecard

Better conversations

Days 06–10

  1. 06
    Find what you need to know

    Ask which facts matter before recommending a service

    Question generation

    KeepAsset you keep: Discovery question bank

  2. 07
    Build a conversation flow

    Arrange questions so a consultation feels natural

    Conversation design

    KeepAsset you keep: Discovery flow

  3. 08
    Role-play a good-fit prospect

    Ask GPT to reveal information only when you ask well

    Role-play

    KeepAsset you keep: Practice transcript

  4. 09
    Role-play a skeptic

    Practise with a rushed or price-sensitive fictional prospect

    Adaptive role-play

    KeepAsset you keep: Difficult-prospect transcript

  5. 10
    Coach your performance

    Review both role-plays for missed questions and talking time

    Coaching analysis

    KeepAsset you keep: Coaching report

Diagnose first

Days 11–15

  1. 11
    Look beneath the question

    Explore possible motives behind ten common opening questions

    Needs inference

    KeepAsset you keep: Underlying-needs map

  2. 12
    Ask a better second question

    Write follow-ups that expose stakes and timing

    Follow-up questioning

    KeepAsset you keep: Follow-up question bank

  3. 13
    Separate symptom from problem

    Analyze fictional scenarios and flag missing facts

    Diagnostic reasoning

    KeepAsset you keep: Diagnostic framework

  4. 14
    Practise delaying advice

    Role-play technical questions while asking for context first

    Conversational discipline

    KeepAsset you keep: Diagnostic practice log

  5. 15
    Summarize discovery

    Convert a fictional call into goals, problems and unknowns

    Structured synthesis

    KeepAsset you keep: Discovery summary template

Communicate value

Days 16–20

  1. 16
    Map client outcomes

    Describe what clients gain beyond each deliverable

    Outcome mapping

    KeepAsset you keep: Outcome map

  2. 17
    Translate features into value

    Rewrite service descriptions in practical client language

    Value translation

    KeepAsset you keep: Value language bank

  3. 18
    Study objections

    List hesitations and plausible concerns beneath each

    Objection analysis

    KeepAsset you keep: Objection map

  4. 19
    Practise live objections

    Answer as yourself; ask GPT to coach, not write a script

    Live practice

    KeepAsset you keep: Objection practice log

  5. 20
    Explain your price

    Clarify scope, value and fit without apologetic language

    Message refinement

    KeepAsset you keep: Pricing guide

Decision & follow-up

Days 21–25

  1. 21
    Structure a proposal

    Decide what an informed buyer needs to see

    Proposal structure

    KeepAsset you keep: Proposal framework

  2. 22
    Personalize the opening

    Anchor a draft proposal in fictional discovery findings

    Personalization

    KeepAsset you keep: Client-centred opening

  3. 23
    Write a useful recap

    Summarize what was heard and the agreed next action

    Call synthesis

    KeepAsset you keep: Follow-up template

  4. 24
    Investigate ghosting

    Map several reasons for silence to respectful next steps

    Scenario planning

    KeepAsset you keep: Follow-up playbook

  5. 25
    Ask for introductions

    Identify natural moments for a specific referral request

    Referral mapping

    KeepAsset you keep: Referral system

A repeatable system

Days 26–30

  1. 26
    Map the whole funnel

    Diagram inquiry through onboarding and flag drop-offs

    Process mapping

    KeepAsset you keep: Sales funnel map

  2. 27
    Study lost deals

    Classify anonymized declines without assuming price was the cause

    Case classification

    KeepAsset you keep: Lost-opportunity analysis

  3. 28
    Redesign the workflow

    Assign humans, systems and AI distinct reviewable roles

    Workflow redesign

    KeepAsset you keep: Future sales workflow

  4. 29
    Build your sales copilot

    Combine qualification, discovery, value and proposal rules

    Reusable instructions

    KeepAsset you keep: Sales copilot instructions

  5. 30
    Audit the sales engine

    Challenge assumptions and choose one next-month test

    System audit

    KeepAsset you keep: Sales experiment plan

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Test an intake form

    Compare questions against what discovery truly needs

    Form critique

    KeepAsset you keep: Intake form revision

  2. 32
    Score ten leads

    Apply criteria to fictional records and inspect inconsistency

    Score calibration

    KeepAsset you keep: Scorecard calibration

  3. 33
    Role-play switching

    Practise a prospect reluctant to leave an incumbent

    Switching role-play

    KeepAsset you keep: Switching conversation notes

  4. 34
    Handle no decision

    Explore what information a stalled buyer is missing

    Decision analysis

    KeepAsset you keep: Decision-support checklist

  5. 35
    Audit proposal length

    Remove sections that do not help a buyer decide

    Document editing

    KeepAsset you keep: Lean proposal template

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Map onboarding handoff

    Specify what the team must know after a yes

    Handoff design

    KeepAsset you keep: Handoff checklist

  2. 37
    Build a sales FAQ

    Answer repeated questions using approved firm facts

    FAQ drafting

    KeepAsset you keep: Reviewed FAQ draft

  3. 38
    Review lead sources

    Compare actual aggregate fit and conversion by source

    Source analysis

    KeepAsset you keep: Lead-source scorecard

  4. 39
    Train a teammate

    Create role-play scenarios and objective coaching prompts

    Coaching design

    KeepAsset you keep: Practice kit

  5. 40
    Retire weak tactics

    Choose what to change based on evidence and feedback

    Evidence-based prioritization

    KeepAsset you keep: Sales improvement backlog

Chain 03 of 09

Client Experience

Make care feel effortless.

Holding00/30

Nothing yet — read down and watch it fill.

See the journey

Days 01–05

  1. 01
    Describe the current journey

    List client steps from first inquiry through renewal

    Journey mapping

    KeepAsset you keep: Journey map

  2. 02
    Identify anxious moments

    Role-play a new client and mark moments of uncertainty

    Perspective taking

    KeepAsset you keep: Friction list

  3. 03
    Gather real questions

    Collect anonymized questions the team answers repeatedly

    Question extraction

    KeepAsset you keep: Question bank

  4. 04
    Set a service promise

    Write what clients can reasonably expect and when

    Promise drafting

    KeepAsset you keep: Service promise

  5. 05
    Test the promise

    Compare it with actual capacity and revise unrealistic claims

    Feasibility testing

    KeepAsset you keep: Validated promise

Onboarding

Days 06–10

  1. 06
    Map onboarding

    List tasks, owners, timing and client dependencies

    Workflow mapping

    KeepAsset you keep: Onboarding workflow

  2. 07
    Simplify the welcome

    Rewrite a welcome email around the next three actions

    Plain-language writing

    KeepAsset you keep: Welcome draft

  3. 08
    Build a document request

    Group required information with clear reasons and examples

    Request design

    KeepAsset you keep: Request checklist

  4. 09
    Explain the first month

    Create a day-by-day view of what happens after signing

    Sequence planning

    KeepAsset you keep: First-month guide

  5. 10
    Test as a new client

    Role-play misunderstanding the instructions and refine them

    Usability testing

    KeepAsset you keep: Onboarding test notes

Communication

Days 11–15

  1. 11
    Define communication triggers

    Identify events that merit a proactive update

    Trigger design

    KeepAsset you keep: Trigger map

  2. 12
    Write progress updates

    Draft short messages for three common milestones

    Template drafting

    KeepAsset you keep: Update templates

  3. 13
    Make delays clear

    Write an honest note explaining a delay and revised next step

    Transparent writing

    KeepAsset you keep: Delay template

  4. 14
    Create a response standard

    Set realistic channel, owner and response expectations

    Standard setting

    KeepAsset you keep: Communication standard

  5. 15
    Audit tone

    Test templates against anxious, busy and technical clients

    Tone critique

    KeepAsset you keep: Tone revision notes

Recurring care

Days 16–20

  1. 16
    Map recurring work

    Show when annual or monthly decisions and requests arise

    Calendar mapping

    KeepAsset you keep: Client calendar

  2. 17
    Make tax season easier

    Sequence requests, deadlines and simple reminders

    Campaign sequencing

    KeepAsset you keep: Seasonal communication plan

  3. 18
    Explain the deliverable

    Draft a plain-English summary of what the client receives

    Explanation

    KeepAsset you keep: Deliverable explainer

  4. 19
    Prepare difficult news

    Role-play a costly surprise with empathy and clarity

    Empathy practice

    KeepAsset you keep: Difficult-news guide

  5. 20
    Close the loop

    Define how a request becomes a confirmed resolution

    Closure design

    KeepAsset you keep: Resolution checklist

Handoffs & quality

Days 21–25

  1. 21
    Build an escalation path

    Specify when an issue reaches a manager or partner

    Escalation logic

    KeepAsset you keep: Escalation map

  2. 22
    Design a handoff

    Transfer context between team members without making clients repeat it

    Context transfer

    KeepAsset you keep: Handoff brief

  3. 23
    Create meeting prep

    Turn permitted history into goals and open questions

    Briefing synthesis

    KeepAsset you keep: Meeting prep template

  4. 24
    Create meeting follow-through

    Summarize decisions, owners and dates for review

    Action extraction

    KeepAsset you keep: Meeting recap template

  5. 25
    Check accessibility

    Test reading level, format and language of key messages

    Accessibility review

    KeepAsset you keep: Accessibility improvements

Learn and improve

Days 26–30

  1. 26
    Ask for feedback

    Write two short questions that invite specific, honest answers

    Feedback design

    KeepAsset you keep: Feedback prompt

  2. 27
    Read feedback patterns

    Cluster anonymized responses without overgeneralizing

    Theme clustering

    KeepAsset you keep: Feedback themes

  3. 28
    Choose one fix

    Rank client pain by frequency, severity and effort

    Priority ranking

    KeepAsset you keep: Improvement priority

  4. 29
    Build a client-care copilot

    Package approved process and tone with escalation rules

    Reusable instructions

    KeepAsset you keep: Copilot instructions

  5. 30
    Measure next month

    Define a simple baseline and one service improvement test

    Pilot design

    KeepAsset you keep: Client experience pilot

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Test a portal invite

    Ask a fictional client to follow every step

    Usability role-play

    KeepAsset you keep: Portal usability notes

  2. 32
    Reduce duplicate asks

    Compare request points and consolidate them

    Duplicate detection

    KeepAsset you keep: Request consolidation

  3. 33
    Build a status glossary

    Explain common workflow states in everyday language

    Terminology design

    KeepAsset you keep: Status glossary

  4. 34
    Design a check-in

    Create an agenda for a meaningful annual review

    Meeting design

    KeepAsset you keep: Annual review guide

  5. 35
    Recover a mistake

    Draft apology, correction and follow-up steps

    Service recovery

    KeepAsset you keep: Service recovery playbook

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Examine complaints

    Classify anonymized complaints by root cause

    Root-cause analysis

    KeepAsset you keep: Complaint pattern map

  2. 37
    Map moments of delight

    Find helpful surprises that are actually deliverable

    Opportunity spotting

    KeepAsset you keep: Care opportunity list

  3. 38
    Test a client survey

    Pilot two questions and see if responses are actionable

    Survey testing

    KeepAsset you keep: Survey revision

  4. 39
    Review retention

    Compare aggregate exit reasons with the journey map

    Retention analysis

    KeepAsset you keep: Retention hypotheses

  5. 40
    Remove one annoyance

    Pilot an improvement and record client feedback

    Before-after evaluation

    KeepAsset you keep: Before-after case

Chain 04 of 09

Operations & Workflow

Turn the messy middle into a system.

Holding00/30

Nothing yet — read down and watch it fill.

Capture the work

Days 01–05

  1. 01
    Choose one recurring process

    Name its trigger, outcome and current owner

    Scope definition

    KeepAsset you keep: Process brief

  2. 02
    Tell the story by voice

    Explain each step as if training a new colleague

    Voice capture

    KeepAsset you keep: Voice transcript

  3. 03
    Turn talk into steps

    Convert the transcript into a numbered SOP draft

    SOP drafting

    KeepAsset you keep: SOP draft

  4. 04
    Find missing decisions

    Ask where instructions say “use judgment” without guidance

    Ambiguity detection

    KeepAsset you keep: Decision gaps

  5. 05
    Walk a real example

    Test the SOP with fictional inputs and note where it breaks

    Walkthrough testing

    KeepAsset you keep: Walkthrough notes

Map the handoffs

Days 06–10

  1. 06
    Map systems and handoffs

    Show where work enters, moves and exits

    Process mapping

    KeepAsset you keep: Process map

  2. 07
    Find duplicate entry

    Mark information copied between systems

    Duplicate detection

    KeepAsset you keep: Duplicate-work list

  3. 08
    Find wait states

    Identify approval, client and system delays

    Delay analysis

    KeepAsset you keep: Wait-state map

  4. 09
    Clarify ownership

    Assign one owner and reviewer to each step

    Ownership mapping

    KeepAsset you keep: Responsibility map

  5. 10
    Set completion criteria

    Define what “done” means and what evidence remains

    Acceptance criteria

    KeepAsset you keep: Done checklist

Control exceptions

Days 11–15

  1. 11
    List exceptions

    Name cases that cannot safely follow the standard path

    Exception discovery

    KeepAsset you keep: Exception register

  2. 12
    Sort by risk

    Rank exceptions by frequency, impact and reversibility

    Risk ranking

    KeepAsset you keep: Risk matrix

  3. 13
    Build a review point

    Specify when a qualified person must check output

    Control design

    KeepAsset you keep: Human-review rule

  4. 14
    Create a QA checklist

    Turn frequent errors into a short independent check

    Checklist building

    KeepAsset you keep: QA checklist

  5. 15
    Test edge cases

    Run three fictional unusual cases against the SOP

    Edge-case simulation

    KeepAsset you keep: Edge-case notes

Simplify and design

Days 16–20

  1. 16
    Simplify before automating

    Remove unnecessary steps and clarify dependencies

    Process simplification

    KeepAsset you keep: Simplified map

  2. 17
    Separate deterministic rules

    Identify steps a system can handle with explicit logic

    Rules analysis

    KeepAsset you keep: Rules inventory

  3. 18
    Locate AI assistance

    Mark where AI could draft, extract or flag for review

    AI task matching

    KeepAsset you keep: AI opportunity map

  4. 19
    Define safe inputs

    Set data classification, approvals and access limits

    Data classification

    KeepAsset you keep: Input policy draft

  5. 20
    Design fallback

    Decide what happens when AI or integration fails

    Fallback planning

    KeepAsset you keep: Fallback plan

Run a safe prototype

Days 21–25

  1. 21
    Prototype one extraction

    Try a fake sample document and compare fields manually

    Document extraction

    KeepAsset you keep: Extraction test

  2. 22
    Prototype one summary

    Summarize a fictional request into tasks and owners

    Task extraction

    KeepAsset you keep: Task-summary test

  3. 23
    Prototype one checklist

    Have GPT apply your SOP to fictional case details

    Checklist application

    KeepAsset you keep: Checklist test

  4. 24
    Measure the baseline

    Time the current process and count errors or rework

    Baseline measurement

    KeepAsset you keep: Baseline scorecard

  5. 25
    Compare the prototype

    Run the same sample and inspect time and accuracy

    Comparative testing

    KeepAsset you keep: Pilot evidence

Pilot and improve

Days 26–30

  1. 26
    Write a control plan

    Define logs, approvals, error handling and retention

    Control documentation

    KeepAsset you keep: Control plan

  2. 27
    Train one teammate

    Ask them to follow the SOP without verbal rescue

    Training test

    KeepAsset you keep: Training feedback

  3. 28
    Revise the workflow

    Fix ambiguity revealed by the teammate and tests

    Revision

    KeepAsset you keep: SOP revision

  4. 29
    Build a workflow assistant

    Package approved instructions with source and escalation rules

    Reusable instructions

    KeepAsset you keep: Assistant instructions

  5. 30
    Choose the next test

    Set owner, metric and stop condition for a month-long pilot

    Pilot planning

    KeepAsset you keep: 30-day pilot plan

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Map month-end

    Apply the method to the close without skipping review

    Close mapping

    KeepAsset you keep: Month-end map

  2. 32
    Check reconciliations

    List evidence and exception rules for a fictional reconciliation

    Evidence checklist

    KeepAsset you keep: Reconciliation checklist

  3. 33
    Test invoice vision

    Extract fields from fake invoices and inspect misses

    Vision test

    KeepAsset you keep: Accuracy log

  4. 34
    Audit spreadsheet handoffs

    Trace data lineage in a safe sample workbook

    Data lineage

    KeepAsset you keep: Lineage map

  5. 35
    Reduce email chasing

    Prototype a single missing-information request

    Request design

    KeepAsset you keep: Request workflow

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Build a knowledge bot

    Test approved SOP answers against source material

    Retrieval testing

    KeepAsset you keep: Bot test log

  2. 37
    Run failure drills

    Simulate missing files, wrong fields and a system outage

    Failure simulation

    KeepAsset you keep: Recovery checklist

  3. 38
    Compare automations

    Rank effort, savings and control requirements

    Opportunity ranking

    KeepAsset you keep: Automation backlog

  4. 39
    Review access

    Check who can view, edit and approve each step

    Permission analysis

    KeepAsset you keep: Access matrix

  5. 40
    Calculate impact

    Compare measured pilot outcomes with baseline

    Impact evaluation

    KeepAsset you keep: Pilot decision memo

Chain 05 of 09

People & Culture

Give your team room to grow.

Holding00/30

Nothing yet — read down and watch it fill.

Clarify the role

Days 01–05

  1. 01
    Describe one role

    Explain what the person owns and why it matters

    Role context

    KeepAsset you keep: Role brief

  2. 02
    Define outcomes

    Set observable 30-, 60- and 90-day results

    Outcome definition

    KeepAsset you keep: Outcome scorecard

  3. 03
    Separate skills from habits

    List technical skills and ways of working

    Competency mapping

    KeepAsset you keep: Competency map

  4. 04
    Find role ambiguity

    Ask what a new hire might misunderstand

    Ambiguity review

    KeepAsset you keep: Ambiguity list

  5. 05
    Validate with a manager

    Review expectations against actual team capacity

    Reality check

    KeepAsset you keep: Validated role

Hire with care

Days 06–10

  1. 06
    Draft a job ad

    Write a specific ad grounded in real outcomes

    Job-ad drafting

    KeepAsset you keep: Job ad

  2. 07
    Build interview questions

    Ask about evidence of relevant past behaviour

    Interview design

    KeepAsset you keep: Interview guide

  3. 08
    Make a scorecard

    Rate candidates against job criteria, not impressions

    Rubric design

    KeepAsset you keep: Interview scorecard

  4. 09
    Simulate an interview

    Practise follow-up questions with a fictional candidate

    Role-play

    KeepAsset you keep: Practice transcript

  5. 10
    Audit fairness

    Review questions and criteria for unrelated or biased signals

    Fairness review

    KeepAsset you keep: Fairness checklist

Onboard and train

Days 11–15

  1. 11
    Map first-week access

    List people, tools and information a newcomer needs

    Access mapping

    KeepAsset you keep: First-week checklist

  2. 12
    Build a 30-day plan

    Sequence practice, feedback and increasing ownership

    Learning design

    KeepAsset you keep: Learning plan

  3. 13
    Turn an SOP into training

    Make a realistic safe exercise with expected evidence

    Exercise design

    KeepAsset you keep: Training exercise

  4. 14
    Test understanding

    Ask a learner to explain when to escalate

    Knowledge testing

    KeepAsset you keep: Knowledge check

  5. 15
    Gather onboarding feedback

    Ask what remained unclear after a mock run

    Feedback synthesis

    KeepAsset you keep: Onboarding revisions

Coach and develop

Days 16–20

  1. 16
    Prepare a one-to-one

    Create questions about blockers, learning and support

    Coaching questions

    KeepAsset you keep: 1:1 guide

  2. 17
    Practise feedback

    Role-play a specific issue without names or client details

    Conversation practice

    KeepAsset you keep: Feedback practice notes

  3. 18
    Clarify a difficult message

    Test how a teammate might interpret your draft

    Interpretation test

    KeepAsset you keep: Clearer message

  4. 19
    Set development goals

    Turn an aspiration into measurable practice

    Goal setting

    KeepAsset you keep: Development goals

  5. 20
    Create a coaching loop

    Set observation, feedback and follow-up dates

    Coaching cadence

    KeepAsset you keep: Coaching cadence

Delegate well

Days 21–25

  1. 21
    Audit owner tasks

    List work that still depends on the firm owner

    Workload inventory

    KeepAsset you keep: Owner-work inventory

  2. 22
    Group delegation candidates

    Sort by risk, repeatability and employee readiness

    Delegation analysis

    KeepAsset you keep: Delegation map

  3. 23
    Write a delegation brief

    Define result, authority, constraints and check-ins

    Instruction writing

    KeepAsset you keep: Delegation brief

  4. 24
    Test the brief

    Ask GPT what questions a teammate would still have

    Clarity testing

    KeepAsset you keep: Brief revision

  5. 25
    Practise a handoff

    Run a fictional task through the new delegation guide

    Handoff simulation

    KeepAsset you keep: Handoff rehearsal

Build the system

Days 26–30

  1. 26
    Create team meeting rules

    Keep meetings centred on decisions and blockers

    Meeting design

    KeepAsset you keep: Meeting charter

  2. 27
    Build a recognition habit

    Notice concrete work and its client or team effect

    Specific recognition

    KeepAsset you keep: Recognition prompts

  3. 28
    Review anonymous themes

    Cluster feedback while preserving uncertainty

    Feedback clustering

    KeepAsset you keep: Culture themes

  4. 29
    Build a people assistant

    Package approved role, training and coaching guidance

    Reusable instructions

    KeepAsset you keep: Assistant instructions

  5. 30
    Choose a people pilot

    Test one onboarding or delegation change over a month

    Pilot design

    KeepAsset you keep: 30-day people pilot

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Plan a career path

    Describe observable growth between role levels

    Career mapping

    KeepAsset you keep: Career ladder draft

  2. 32
    Cross-train a task

    Identify one single-person dependency and teach a backup

    Resilience planning

    KeepAsset you keep: Cross-training plan

  3. 33
    Rehearse conflict

    Role-play both perspectives of a fictional disagreement

    Conflict role-play

    KeepAsset you keep: Conversation prep

  4. 34
    Improve a meeting

    Measure decisions made versus time spent

    Meeting analysis

    KeepAsset you keep: Meeting experiment

  5. 35
    Review work capacity

    Compare aggregate demand with staffing assumptions

    Capacity analysis

    KeepAsset you keep: Capacity questions

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Build a buddy system

    Set goals and boundaries for peer support

    Peer learning

    KeepAsset you keep: Buddy guide

  2. 37
    Test knowledge access

    Ask staff to find an approved SOP without help

    Information retrieval

    KeepAsset you keep: Findability notes

  3. 38
    Collect small wins

    Capture improvements with real examples

    Evidence capture

    KeepAsset you keep: Win log

  4. 39
    Revise the scorecard

    Compare scorecard with observed role outcomes

    Calibration

    KeepAsset you keep: Scorecard update

  5. 40
    Name what to stop

    Remove one practice that adds friction without benefit

    Stop-doing analysis

    KeepAsset you keep: Stop-doing decision

Chain 06 of 09

Leadership & Strategy

Spend more time on the decisions that matter.

Holding00/30

Nothing yet — read down and watch it fill.

Focus attention

Days 01–05

  1. 01
    Tell GPT your priorities

    Describe the firm, goals and constraints in your words

    Context setting

    KeepAsset you keep: Leadership brief

  2. 02
    Empty your head

    List open ideas, decisions and worries without sorting them

    Idea capture

    KeepAsset you keep: Decision inventory

  3. 03
    Rank by consequence

    Separate urgent, important and reversible decisions

    Priority ranking

    KeepAsset you keep: Priority map

  4. 04
    Find missing facts

    Name what evidence each major choice requires

    Evidence mapping

    KeepAsset you keep: Evidence list

  5. 05
    Challenge the ranking

    Ask a skeptical adviser what you may be ignoring

    Strategic critique

    KeepAsset you keep: Revised priorities

Unblock the owner

Days 06–10

  1. 06
    Audit your calendar

    Compare time spent with stated priorities

    Time analysis

    KeepAsset you keep: Time allocation map

  2. 07
    Find the owner bottleneck

    Identify decisions that unnecessarily wait on you

    Bottleneck analysis

    KeepAsset you keep: Bottleneck list

  3. 08
    Choose what to delegate

    Classify work as keep, delegate, automate or stop

    Delegation mapping

    KeepAsset you keep: Delegation map

  4. 09
    Test a difficult decision

    Make the strongest case against your preferred option

    Counterargument

    KeepAsset you keep: Decision challenge

  5. 10
    Write a decision memo

    Record options, assumptions, trade-offs and a deadline

    Decision writing

    KeepAsset you keep: Decision memo

Set direction

Days 11–15

  1. 11
    Define the firm you want

    Describe desired clients, work, team and owner role

    Vision drafting

    KeepAsset you keep: Future-firm brief

  2. 12
    Identify constraints

    Map what limits capacity, quality or growth

    Constraint mapping

    KeepAsset you keep: Constraint map

  3. 13
    Build quarterly priorities

    Turn the future brief into three concrete outcomes

    Quarterly planning

    KeepAsset you keep: 90-day priorities

  4. 14
    Set leading indicators

    Choose numbers that change before revenue changes

    Indicator design

    KeepAsset you keep: KPI draft

  5. 15
    Build a one-page scorecard

    Put owner, cadence and threshold beside each metric

    Scorecard design

    KeepAsset you keep: Management scorecard

Understand economics

Days 16–20

  1. 16
    Inspect service economics

    Use safe aggregate data to form profitability questions

    Economics analysis

    KeepAsset you keep: Economics questions

  2. 17
    Challenge pricing logic

    Compare scope, effort, value and delivery risk

    Pricing critique

    KeepAsset you keep: Pricing assumptions

  3. 18
    Audit recurring meetings

    Ask which need a decision, a shorter format or no meeting

    Meeting audit

    KeepAsset you keep: Meeting decisions

  4. 19
    Examine client mix

    Segment anonymized clients by need, fit and delivery effort

    Client segmentation

    KeepAsset you keep: Client segmentation

  5. 20
    Choose a strategic bet

    Select one opportunity to test, not five to announce

    Bet selection

    KeepAsset you keep: Bet brief

Stress-test choices

Days 21–25

  1. 21
    Run a premortem

    Assume the bet failed and list plausible causes

    Premortem

    KeepAsset you keep: Failure scenarios

  2. 22
    Build scenarios

    Model demand or capacity up and down with assumptions visible

    Scenario modelling

    KeepAsset you keep: Scenario sheet

  3. 23
    Define triggers

    Name evidence that would make you change course

    Trigger setting

    KeepAsset you keep: Decision triggers

  4. 24
    Find second-order effects

    Ask what a successful change might disrupt elsewhere

    Systems thinking

    KeepAsset you keep: Dependency map

  5. 25
    Prepare a board review

    Summarize decisions, risks and unresolved questions

    Review synthesis

    KeepAsset you keep: Review agenda

Run the experiment

Days 26–30

  1. 26
    Audit your tech choices

    Identify overlapping tools and weak integration logic

    Stack audit

    KeepAsset you keep: Stack questions

  2. 27
    Check data readiness

    Ask what must be documented before AI can safely help

    Readiness analysis

    KeepAsset you keep: Readiness gaps

  3. 28
    Design from scratch

    Ask what a new firm would refuse to recreate today

    Future-state design

    KeepAsset you keep: Future-state sketch

  4. 29
    Build a strategy copilot

    Package goals, constraints, metrics and challenge rules

    Reusable instructions

    KeepAsset you keep: Copilot instructions

  5. 30
    Choose a 30-day test

    Define hypothesis, metric, owner and stop condition

    Experiment design

    KeepAsset you keep: Strategic experiment

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Simulate a rival

    Ask how a new competitor could win your clients

    Competitive simulation

    KeepAsset you keep: Competitive response ideas

  2. 32
    Test capacity

    Model one major new client with realistic staff constraints

    Capacity modelling

    KeepAsset you keep: Capacity decision

  3. 33
    Map key-person risk

    Locate knowledge or approvals held by one person

    Key-person analysis

    KeepAsset you keep: Resilience plan

  4. 34
    Compare growth paths

    Contrast organic, niche and acquisition hypotheses

    Option comparison

    KeepAsset you keep: Growth option memo

  5. 35
    Review one service

    Decide whether to improve, package or retire it

    Service audit

    KeepAsset you keep: Service decision

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Revisit mission

    Ask teammates how the stated promise appears in daily work

    Culture inquiry

    KeepAsset you keep: Mission evidence

  2. 37
    Model cash

    Use safe aggregate assumptions for downside planning

    Cash scenarios

    KeepAsset you keep: Cash questions

  3. 38
    Examine succession

    Map roles and decisions that need future owners

    Succession mapping

    KeepAsset you keep: Succession questions

  4. 39
    Review the scorecard

    Check which metrics led to action and which were noise

    Metric evaluation

    KeepAsset you keep: Scorecard revision

  5. 40
    Close the loop

    Record what the test changed in your real strategy

    Learning synthesis

    KeepAsset you keep: Strategy update

Chain 07 of 09

Technology & Data

Make your tools work together.

Holding00/30

Nothing yet — read down and watch it fill.

Know your stack

Days 01–05

  1. 01
    List your tools

    Name what each system does and who uses it

    System inventory

    KeepAsset you keep: Stack inventory

  2. 02
    Map one client record

    Trace information from inquiry through service delivery

    Data tracing

    KeepAsset you keep: Record journey

  3. 03
    Find the source of truth

    Mark which system owns each important field

    Source-of-truth analysis

    KeepAsset you keep: Data ownership map

  4. 04
    Identify duplicate entry

    Find where people retype or reconcile the same value

    Duplicate detection

    KeepAsset you keep: Duplicate-entry list

  5. 05
    Check assumptions

    Validate the map with the people doing the work

    Stakeholder validation

    KeepAsset you keep: Verified system map

Own your data

Days 06–10

  1. 06
    Define key entities

    Describe clients, contacts, jobs, documents and tasks

    Entity modelling

    KeepAsset you keep: Entity glossary

  2. 07
    List required fields

    Decide which fields are needed for one use case

    Field definition

    KeepAsset you keep: Field dictionary

  3. 08
    Trace identifiers

    Map how one client is matched across systems

    Identity matching

    KeepAsset you keep: Matching rules draft

  4. 09
    Map permissions

    Record who can read, change or approve each field

    Permission mapping

    KeepAsset you keep: Access matrix

  5. 10
    Name sensitive data

    Classify information before sharing it with any AI tool

    Data classification

    KeepAsset you keep: Data-classification draft

Design the handoff

Days 11–15

  1. 11
    Diagram the handoffs

    Show when a process moves between tools and people

    Flow diagramming

    KeepAsset you keep: Handoff diagram

  2. 12
    Identify failure modes

    Imagine missing records, duplicates and stale updates

    Failure analysis

    KeepAsset you keep: Failure list

  3. 13
    Choose a small integration

    Pick one repetitive, reversible handoff to improve

    Use-case selection

    KeepAsset you keep: Integration brief

  4. 14
    Specify the trigger

    Define precisely when the handoff should run

    Event specification

    KeepAsset you keep: Trigger rule

  5. 15
    Specify the output

    Describe fields, destination and expected acknowledgement

    Output specification

    KeepAsset you keep: Output contract

Control the integration

Days 16–20

  1. 16
    Choose review controls

    Decide when a person checks a result or exception

    Control design

    KeepAsset you keep: Control design

  2. 17
    Write a test case

    Make fake records for happy path and edge cases

    Test-data creation

    KeepAsset you keep: Test dataset

  3. 18
    Test field mapping

    Compare fake input with desired destination values

    Mapping validation

    KeepAsset you keep: Mapping test

  4. 19
    Test duplicates

    Try repeat events and conflicting identifiers

    Idempotency testing

    KeepAsset you keep: Duplicate-handling notes

  5. 20
    Test recovery

    Simulate timeout and error; define safe retry behaviour

    Recovery design

    KeepAsset you keep: Recovery rules

Pilot with evidence

Days 21–25

  1. 21
    Document one flow

    Write plain-language steps, owners and dependencies

    SOP documentation

    KeepAsset you keep: Flow SOP

  2. 22
    Create an exception queue

    Define what gets flagged for human action

    Exception routing

    KeepAsset you keep: Exception specification

  3. 23
    Add an audit trail

    Record what happened, when and under whose authority

    Audit-log design

    KeepAsset you keep: Log requirements

  4. 24
    Measure baseline

    Count current time, errors and rework for the handoff

    Baseline measurement

    KeepAsset you keep: Baseline metrics

  5. 25
    Run a sample pilot

    Compare the improved flow on safe test cases

    Pilot comparison

    KeepAsset you keep: Pilot results

Roll out safely

Days 26–30

  1. 26
    Evaluate AI access

    Decide whether approved AI should see any part of the data

    Access evaluation

    KeepAsset you keep: AI access decision

  2. 27
    Design a retrieval answer

    Require approved sources and a visible citation or source

    Grounded retrieval

    KeepAsset you keep: Retrieval design

  3. 28
    Test hallucinations

    Ask unsupported questions and observe whether the assistant abstains

    Abstention testing

    KeepAsset you keep: Abstention test

  4. 29
    Build a tech copilot brief

    Combine system map, glossary and escalation rules

    Reusable instructions

    KeepAsset you keep: Tech assistant instructions

  5. 30
    Choose a 30-day rollout

    Specify owner, rollback, metric and go/no-go rule

    Rollout planning

    KeepAsset you keep: Rollout plan

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Audit a webhook

    Check event sequence, duplicate delivery and authentication

    Webhook analysis

    KeepAsset you keep: Webhook checklist

  2. 32
    Test a dashboard

    Choose three decisions its measures must support

    Dashboard design

    KeepAsset you keep: Dashboard brief

  3. 33
    Compare vendor claims

    Translate feature claims into controlled test cases

    Vendor testing

    KeepAsset you keep: Vendor test plan

  4. 34
    Review retention

    Map how long records need to live and who decides

    Retention analysis

    KeepAsset you keep: Retention questions

  5. 35
    Find orphaned data

    Spot fields with no owner or clear use

    Data cleanup

    KeepAsset you keep: Cleanup backlog

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Build a permission review

    Schedule periodic access checks

    Access review

    KeepAsset you keep: Review cadence

  2. 37
    Model a system outage

    Plan critical work while one tool is unavailable

    Continuity planning

    KeepAsset you keep: Continuity notes

  3. 38
    Track data quality

    Define completeness, freshness and accuracy checks

    Data-quality design

    KeepAsset you keep: Quality scorecard

  4. 39
    Measure adoption

    Ask users where the new flow still causes friction

    Adoption analysis

    KeepAsset you keep: Adoption feedback

  5. 40
    Retire a duplicate tool

    Compare actual use, cost and migration risk

    Retirement analysis

    KeepAsset you keep: Retirement memo

Chain 08 of 09

Advisory & Insights

Turn numbers into better questions.

Holding00/30

Nothing yet — read down and watch it fill.

Define the question

Days 01–05

  1. 01
    Describe your advisory promise

    Define which decisions you help clients make

    Service framing

    KeepAsset you keep: Advisory brief

  2. 02
    Choose an ideal scenario

    Pick one fictional client decision worth discussing

    Scenario choice

    KeepAsset you keep: Scenario brief

  3. 03
    Map the facts needed

    Ask which financial and non-financial inputs matter

    Information mapping

    KeepAsset you keep: Information checklist

  4. 04
    Separate fact from guess

    Label supplied facts, estimates and unknowns

    Assumption labelling

    KeepAsset you keep: Assumption ledger

  5. 05
    Ask what could change

    List questions whose answers would alter advice

    Clarifying questions

    KeepAsset you keep: Clarification questions

Find useful signals

Days 06–10

  1. 06
    Identify useful signals

    Choose numbers that might signal opportunity or risk

    Signal selection

    KeepAsset you keep: Signal list

  2. 07
    Build a review checklist

    Turn the signals into a repeatable human review

    Review design

    KeepAsset you keep: Insight checklist

  3. 08
    Practice variance questions

    Use fictional comparisons to find what needs inquiry

    Variance inquiry

    KeepAsset you keep: Variance question bank

  4. 09
    Explore cash timing

    Use fake cash flows to ask about upcoming pressure

    Cash-flow inquiry

    KeepAsset you keep: Cash conversation guide

  5. 10
    Check for misleading averages

    Challenge a plausible but shallow interpretation

    Statistical critique

    KeepAsset you keep: Interpretation cautions

Start the conversation

Days 11–15

  1. 11
    Role-play a client

    Ask how the fictional client describes their goals

    Client role-play

    KeepAsset you keep: Client goals brief

  2. 12
    Translate a metric

    Explain one ratio in everyday operational terms

    Plain-language explanation

    KeepAsset you keep: Plain-language explainer

  3. 13
    Connect number to choice

    Identify decisions the metric might inform

    Decision linkage

    KeepAsset you keep: Decision map

  4. 14
    Ask a better question

    Practise asking what changed before proposing a fix

    Discovery questioning

    KeepAsset you keep: Discovery prompts

  5. 15
    Create a meeting opener

    Start with the client's priorities, not your dashboard

    Conversation design

    KeepAsset you keep: Conversation opener

Explore scenarios

Days 16–20

  1. 16
    Model a base case

    List assumptions and an illustrative fictional outcome

    Base-case modelling

    KeepAsset you keep: Base-case model brief

  2. 17
    Add upside and downside

    Vary one driver at a time and note dependencies

    Scenario comparison

    KeepAsset you keep: Scenario comparison

  3. 18
    Test sensitivity

    Find assumptions that most affect the conclusion

    Sensitivity testing

    KeepAsset you keep: Sensitivity questions

  4. 19
    Mark professional boundaries

    Identify tax, legal or specialist issues requiring review

    Boundary recognition

    KeepAsset you keep: Referral and review list

  5. 20
    Challenge the recommendation

    Ask a skeptic what evidence is missing

    Recommendation critique

    KeepAsset you keep: Recommendation critique

Deliver the insight

Days 21–25

  1. 21
    Design a one-page insight

    Show situation, evidence, options and unknowns

    Insight structure

    KeepAsset you keep: Insight page template

  2. 22
    Draft a meeting agenda

    Move from findings to implications and decisions

    Agenda design

    KeepAsset you keep: Advisory agenda

  3. 23
    Role-play objections

    Practise responding to a client's challenge to assumptions

    Objection practice

    KeepAsset you keep: Practice notes

  4. 24
    Capture decisions

    Separate client choice, adviser action and follow-up date

    Decision recording

    KeepAsset you keep: Decision record

  5. 25
    Create a follow-up note

    Summarize what was agreed without overstating certainty

    Follow-up synthesis

    KeepAsset you keep: Follow-up template

Pilot the offer

Days 26–30

  1. 26
    Define an advisory offer

    Set scope, cadence, inputs and excluded work

    Offer design

    KeepAsset you keep: Offer outline

  2. 27
    Build intake rules

    Identify which clients and questions suit the pilot

    Pilot qualification

    KeepAsset you keep: Pilot eligibility

  3. 28
    Make a quality review

    Require source checks, math checks and human sign-off

    Quality review

    KeepAsset you keep: Review checklist

  4. 29
    Build an insights copilot

    Package approved templates and refusal/escalation rules

    Reusable instructions

    KeepAsset you keep: Copilot instructions

  5. 30
    Pilot one conversation

    Use a fictional or consented case and record outcomes

    Pilot evaluation

    KeepAsset you keep: 30-day advisory pilot

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Compare client segments

    Ask which advisory needs differ by business stage

    Segmentation

    KeepAsset you keep: Segment opportunity map

  2. 32
    Model hiring

    Use fictional cost and capacity assumptions

    Hiring modelling

    KeepAsset you keep: Hiring decision prompts

  3. 33
    Model pricing

    Explore margin and volume scenarios with visible assumptions

    Pricing modelling

    KeepAsset you keep: Pricing scenarios

  4. 34
    Model investment

    Ask what evidence an owner needs before spending

    Investment analysis

    KeepAsset you keep: Investment question list

  5. 35
    Build a risk register

    Name risks, probability assumptions and owners

    Risk mapping

    KeepAsset you keep: Risk register draft

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Test an executive summary

    Ask a lay reader what they understand or doubt

    Comprehension test

    KeepAsset you keep: Summary revisions

  2. 37
    Review a failed forecast

    Compare assumptions with fictional actuals

    Forecast review

    KeepAsset you keep: Forecast lesson log

  3. 38
    Build an annual review

    Sequence history, future choices and action owners

    Annual review design

    KeepAsset you keep: Review agenda

  4. 39
    Refine your offer

    Use actual pilot feedback to adjust the service

    Offer iteration

    KeepAsset you keep: Offer revision

  5. 40
    Measure usefulness

    Ask whether a conversation changed a client decision

    Outcome measurement

    KeepAsset you keep: Outcome evidence

Chain 09 of 09

Innovation & Experiments

Put curiosity to work.

Holding00/30

Nothing yet — read down and watch it fill.

Find the problem

Days 01–05

  1. 01
    Name one annoyance

    Describe a recurring problem without naming a solution

    Problem framing

    KeepAsset you keep: Problem statement

  2. 02
    Find the real user

    Identify who suffers and how often

    User discovery

    KeepAsset you keep: User profile

  3. 03
    Describe current workarounds

    Ask what people do today instead of solving it

    Workaround mapping

    KeepAsset you keep: Workaround map

  4. 04
    Measure the baseline

    Estimate time, error or delay with actual observations

    Baseline measurement

    KeepAsset you keep: Baseline log

  5. 05
    Challenge the problem

    Ask whether the annoyance is a symptom of something else

    Root-cause challenge

    KeepAsset you keep: Revised problem

Choose a bet

Days 06–10

  1. 06
    Generate three approaches

    Include a process fix, tool fix and stop-doing option

    Option generation

    KeepAsset you keep: Option set

  2. 07
    Choose a small bet

    Rank approaches by reversibility, effort and potential value

    Reversible choice

    KeepAsset you keep: Experiment choice

  3. 08
    State a hypothesis

    Write what will change for whom and by how much

    Hypothesis writing

    KeepAsset you keep: Testable hypothesis

  4. 09
    Set a success metric

    Decide what result would justify continuing

    Metric design

    KeepAsset you keep: Success threshold

  5. 10
    Set a stop condition

    Name evidence or risk that should end the test

    Stop-rule setting

    KeepAsset you keep: Stop rule

Prototype

Days 11–15

  1. 11
    Sketch a prototype

    Define the smallest version that tests the hypothesis

    Prototype scoping

    KeepAsset you keep: Prototype brief

  2. 12
    Build fake inputs

    Create realistic sample cases without client secrets

    Synthetic test data

    KeepAsset you keep: Sample dataset

  3. 13
    Run a first attempt

    Use GPT on one sample and save the unedited output

    First-run capture

    KeepAsset you keep: First-run evidence

  4. 14
    Record failures

    Classify what was wrong, missing or misleading

    Failure classification

    KeepAsset you keep: Failure log

  5. 15
    Revise the prompt or workflow

    Change one variable and rerun the same sample

    Controlled iteration

    KeepAsset you keep: Iteration comparison

Decide with evidence

Days 16–20

  1. 16
    Ask a colleague to test

    Let them try without step-by-step coaching

    Usability testing

    KeepAsset you keep: Usability feedback

  2. 17
    Compare with current work

    Measure whether the new method really improved anything

    Before-after analysis

    KeepAsset you keep: Before-after notes

  3. 18
    Identify new risks

    Ask what could fail if the experiment were used routinely

    Risk discovery

    KeepAsset you keep: Risk list

  4. 19
    Add human checkpoints

    Specify where professional judgment remains essential

    Human review design

    KeepAsset you keep: Review design

  5. 20
    Decide whether to continue

    Compare evidence with the original threshold

    Decision analysis

    KeepAsset you keep: Go/no-go memo

Prepare a pilot

Days 21–25

  1. 21
    Turn success into steps

    Write a small SOP a colleague could follow

    SOP drafting

    KeepAsset you keep: Pilot SOP

  2. 22
    Estimate adoption effort

    List training, permissions and support needed

    Adoption mapping

    KeepAsset you keep: Adoption checklist

  3. 23
    Choose a pilot group

    Select a limited setting and an accountable owner

    Pilot scoping

    KeepAsset you keep: Pilot scope

  4. 24
    Plan feedback capture

    Ask what users should report after each use

    Feedback design

    KeepAsset you keep: Feedback form

  5. 25
    Run the small pilot

    Collect real performance measures, not just enthusiasm

    Pilot measurement

    KeepAsset you keep: Pilot log

Learn and improve

Days 26–30

  1. 26
    Analyse patterns

    Compare wins and misses across pilot cases

    Pattern analysis

    KeepAsset you keep: Pattern review

  2. 27
    Change one thing

    Revise the highest-impact weakness

    Single-variable change

    KeepAsset you keep: Prototype version two

  3. 28
    Retest edge cases

    Check the revision against cases that broke earlier

    Regression testing

    KeepAsset you keep: Regression notes

  4. 29
    Package the learning

    Show evidence, unresolved issues and next recommendation

    Evidence synthesis

    KeepAsset you keep: Experiment brief

  5. 30
    Choose the next 30 days

    Scale, extend, redesign or stop based on evidence

    Next-bet selection

    KeepAsset you keep: Next-test plan

Keep experimenting

Experiments 31–35

Optional

  1. 31
    Test another user

    See whether the idea transfers across roles

    Transfer test

    KeepAsset you keep: Transferability notes

  2. 32
    Compare a rival tool

    Run identical samples and scoring rules

    Benchmarking

    KeepAsset you keep: Tool comparison

  3. 33
    Check economics

    Compare saved effort with running and review costs

    Cost-benefit analysis

    KeepAsset you keep: Cost-benefit draft

  4. 34
    Plan rollback

    Define how to return to the old process safely

    Rollback design

    KeepAsset you keep: Rollback plan

  5. 35
    Test worst cases

    Simulate errors with high consequence and low visibility

    Stress testing

    KeepAsset you keep: Stress-test log

Keep experimenting

Experiments 36–40

Optional

  1. 36
    Invite criticism

    Ask a skeptical team member to find blind spots

    Adversarial critique

    KeepAsset you keep: Critique notes

  2. 37
    Document a failure

    Share what you learned without polishing away the miss

    Failure storytelling

    KeepAsset you keep: Failure story

  3. 38
    Reuse a success

    Apply the pattern to a second small process

    Pattern reuse

    KeepAsset you keep: Transfer pilot

  4. 39
    Build an idea queue

    Score new ideas against value and testability

    Backlog scoring

    KeepAsset you keep: Experiment backlog

  5. 40
    Share a VPD reel

    Tell the honest arc from attempt to evidence to next step

    Video storytelling

    KeepAsset you keep: VPD story outline

04Still can’t pick one

Then let one of the nine come to you.

This deals a single day out of the 360. Read it, and if it sounds like a Tuesday evening in your firm, that is your chain — open it and start at day one instead. Press it again as many times as you like.

#GPTEPDDo it tonight, then say what happened.

One day, out of 360

Day 01Marketing & Visibility

Teach GPT about your firm

Describe services, clients, location and approach; ask what context is missing

The AI skill
Context setting
What you keep
Firm brief
05Show the result

Post it, especially when it didn't work.

Almost everything published about AI is the highlight reel, which is why so many people quietly assume they are the only one getting mediocre results. You are not. Post the real attempt — the bit that worked, the bit that didn't, and what you would try instead — and the next person gets to skip the dead end you just walked into.

The shape of a good one

Day 01 of #GPTEPD — [what you tried]

What I tried:
What worked:
What didn't:
What surprised me:
What I'll try next:

Then put it up with

#GPTEPD

Anywhere you already post. Most of this crowd is on LinkedIn, which is also where the live sessions run. On Instagram those five lines won't paste — talk them through to camera instead, which is what VPD was in the first place.

Post the experiment, never the file. Nothing that identifies a client goes in a public post — and if you had to anonymise it to run the experiment, keep it anonymised when you write it up.

Five lines is a post. You already answered them.

These are the same questions as the field note in the workbooks, which is deliberate — write them down at the end of an experiment and the post is already finished.

The people doing this are at Lake Effect

  1. 01What I triedThe experiment, and what you gave it to work with.
  2. 02What workedBe specific. “Quite good” is not a finding.
  3. 03What didn'tThe useful half.
  4. 04What surprised meUsually the thing worth telling someone.
  5. 05What I'll try nextTomorrow's experiment, in one line.
06Before you start

Two rules, and they matter more here than most places

  1. 01Keep client information fictional or anonymised, unless your firm has approved both the AI environment and this particular use of that data.
  2. 02Check every output before it touches professional advice, a decision or a record. The model is a draft, never a reviewer.

Stop watching. Start trying.

Nobody needs to look polished on day one.

Pick a chain. Do day one. Post what happened. That is the whole commitment — there is nothing to buy, nothing to sign up for, and no list you end up on.

#GPTEPDEvery attempt anyone posts is under here.